by Lori

Owned by Jonathan & Melissa Posner, the proud parents of a two year old daughter, Grandma El’s Diaper Rash Remedy & Prevention is absolutely the most effective diaper changing ointment available today. Used with every diaper change, Grandma El’s will keep your baby free of diaper rash. This pediatrician recommended, hypo-allergenic product is proudly made in the USA and contains only the safest ingredients for your baby. Grandma El’s has put an end to the white, messy paste, lotions, and creams. The patented formula creates a breathable barrier which lets your baby’s skin breathe as it protects from moisture, making it the fastest, most effective product available.
Grandma El’s was formulated in early 1972 by Jonathan’s father, Robert Posner, a renowned skin care specialist and cosmetic chemist. It was initially formulated for Jonathan’s stubborn diaper rash in their Long Island Home.
When it was realzed that the product worked so well, Grandma El (Eleanor Posner), found herself hand delivering this miracle to people who had heard of the product from their friends.
Jonathan followed in his mother’s footsteps and as the word of this miraculous product continued to spread, he hand delieverd the miracle to friends and neighbors at all hours. In 2005, Jonathan formed the company using the name Grandma El’s and now helps parents prevent and heal diaper rash throughout the country. If your baby is in diapers, you Need Grandma El’s!
Grandma El’s Diaper Rash Remedy & Prevention is a Patented Skin Soothing, and Healing Ointment. This unique Pediatrician Tested product has been used by Grandma El since 1974 to successfully treat and heal diaper rash.
Grandma El’s creates a skin softening, protective barrier which prevents wetness and stool enzymes from coming into contact with your baby’s bottom, while allowing the skin to breathe; something no other product offers. Grandma El’s promotes the growth of new skin collagen, which helps the healing process.
Grandma El has put an end to the white, messy paste, lotions, and creams. Grandma El’s knows that for the skin to heal, it needs to breathe. Other products coat the skin, and stop the skin from breathing, thereby slowing the healing process. Grandma El’s patented formula lets your baby’s skin breathe as it protects.
Recent studies have shown Grandma El’s Diaper Rash Remedy & Prevention to help in the following:
· Preventing skin breakdown
· Healing irritation and chapping
· Promoting the growth of new skin collagen
· Soothing and softens baby’s skin making for a comforting experience
· Allowing skin to ‘breathe’ while protecting the skin from wetness and bacterial contamination Stopping redness, itching, pain, and soreness
DIAPER RASH, DIAPER RASH, DIAPER RASH
WHAT TO DO? WHAT TO DO, WHAT TO DO??
GRANDMA EL TO THE RESCUE!!
Written by Robert M. Posner, Expert Product Formulator and Skin Care Professional
June 7, 2006
Before the rescue, let’s learn more about Diaper Rash…what can cause it, how it can progress if untreated, and how to prevent secondary bacterial and fungal infections which can invade improperly cared for babies’ bottoms.
The main cause of diaper dermatitis is simply contact of urine on the skin. Between diaper changes, urine begins to break down into ammonia and other chemical by-products. Fecal matter in the diaper area, between diaper changes, can cause the rapid proliferation of bacteria and or fungus which can infect the already irritated diaper area.
Obviously, the breakdown of urine, its continual contact with the skin, and resulting skin irritation, begins the all too common diaper rash syndrome. It was thought that Luvs, Pampers and other disposable diapers would be a better answer than the common cloth diaper. The new diapers were better. But diaper rash is still an all too persistent and difficult problem to deal with…until Grandma El’s Diaper Rash Remedy & Prevention, everything else either didn’t work too well, or did not work at all.
The most important treatment in healing diaper rash is PREVENTION!
Prevent urine from coming into contact with the baby’s tender skin by putting a barrier on the skin that prevents urine and fecal matter from contact with tender bottoms by barrier action. Grandma El’s, as it’s smoothed on baby’s diaper area (peri-anal) creates a barrier that allows the skin to breathe or respirate, while keeping moisture and other irritants from penetrating to the skin. This preventative action of Grandma El’s is accompanied by a healing, soothing action to stop the beginning of irritation that produces Diaper Rash.
It is important that the skin is always able to breathe or respirate to induce the healing process. Many diaper rash products are heavy creams, pastes or lotions. While some will create a barrier to keep moisture away from the skin, these products DO NOT have the capability of allowing the skin to breathe. Thereby, the existing moisture can not be released and the healing process is hindered dramatically. It is recommended that you use a semi-occlusive ointment such as Grandma El’s Diaper Rash Remedy & Prevention.